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Reggie Fils-Aimé
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Disrupting the Game: From the Bronx to the Top of Nintendo Kindle Edition

by Reggie Fils-Aimé (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 775 ratings
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WALL STREET JOURNAL BESTSELLER

LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND

Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.

Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.

Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.

As close to sitting one-on-one with the gaming legend as it gets, you will learn:

  • About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry.
  • What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success.
  • How to create vibrant and believable visions for your team and company.
  • How to maintain relentless curiosity and know when to ask questions to shatter the status quo.
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  1. Print length
    224 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    HarperCollins Leadership
  5. Publication date
    May 3, 2022
  6. File size
    941 KB
  7. Page Flip
    Enabled
  8. Word Wise
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From the Publisher

Reggie Disrupting the Game 9/2022

Disrupting the Game, Publishers Weekly

Disrupting the Game, Inverse Magazine

Disrupting the Game, Video Game Book Club

Disrupting the Game, Geoff Keighley

Adam Grant, Disrupting the Game

Disrupting the Game, John Sykes

Disrupting the Game, Lynn Perry Wooten

Editorial Reviews

Review

"Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes."

—Publishers Weekly


"...a fascinating peek behind the curtain of Fils-Aimé's career."

—INVERSE magazine


"...any Nintendo and Reggie fan should read this book."

—Video Game Book Club


"This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimé offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted."

—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife


"This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut."

—John Sykes, President, IHeartMedia


"Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career."

—Geoff Keighley, Creator and CEO, The Game Awards


"There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally changed the game. Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!"

—Andrew Swinand, CEO Publicis Creative


"Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice."

—Lynn Perry Wooten, President Simmons University

About the Author

Reggie Fils- Aimé is an award-winning innovator and disrupter who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Videogame Hall of Fame in October 2019 and received the annual Legend Award from the New York Video Game Critics Circle in January 2020.

Prior to joining Nintendo, Reggie was Senior Vice President of Marketing at VH1. During his tenure at VH1, he engineered the channel’s redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks.

Since retiring, he has focused his energy on developing the next generation of business leaders. In August 2019, he was named Cornell University’s Dyson Undergraduate Business School Leader in Residence. He also founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures.

Product details

  • ASIN ‏ : ‎ B0982YG2V2
  • Publisher ‏ : ‎ HarperCollins Leadership (May 3, 2022)
  • Publication date ‏ : ‎ May 3, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 941 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 224 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 775 ratings

About the author

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Reggie Fils-Aimé

Reggie Fils-Aimé

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Reggie is an award-winning innovator and disrupter most recognized as the former President and Chief Operating Officer of Nintendo of America, the largest division of the Japanese entertainment company Nintendo Co., Ltd. In this capacity, he helped bring the Nintendo DS, the Wii, the Nintendo 3DS, the Wii U and the Nintendo Switch to the global marketplace.

Reggie joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He ran the day-to-day operations of Nintendo of America and was responsible for all activities for Nintendo in the United States, Canada and Latin America. In 2016, Reggie was appointed to the global Executive Officer committee for Nintendo Co., Ltd. He retired in April 2019 and in October 2019 was inducted into the International Video Game Hall of Fame.

Reggie graduated with distinction from Cornell’s Dyson School which launched a 35+ year career spanning the consumer-packaged goods, restaurant, beverage, and media/entertainment industries.

Since retiring, Reggie has focused his energy cultivating the next generation of business leaders. In August 2019 he was named the inaugural Dyson Leader in Residence for the 2019-2020 academic year. He is currently sharing his personal learning and principles through public speaking, board service and the book DISRUPTING THE GAME published by HarperCollins Leadership. Lastly, Reggie founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
775 global ratings
The Regginator
5 Stars
The Regginator
What can be said about Reggie that has not been said. The former president of Nintendo of America was awesome and how he changed the game for the better. The book is amazing as it gives you the insight into his personal life and business life and his accomplishments. Highly recommended book for fans of Reggie and Nintendo
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Top reviews from the United States

Tyler Althoff
5.0 out of 5 stars Disrupting the Game: An engaging journey into the life of a video game industry titan.
Reviewed in the United States on July 26, 2023
Verified Purchase
"Disrupting the Game" by Reggie Fils-Aimé is an engaging and captivating memoir that offers an inside look into the life of a video game industry titan. With a direct and passionate storytelling style, Reggie takes readers on a personal journey, from his early days as a gaming fan to his remarkable rise as the former President and COO of Nintendo of America. The book's highlights include valuable insights into Reggie’s decision-making process, key lessons learned both at Nintendo and other companies, the creation of iconic products like the Wii and Nintendo Switch, and more. Reggie's candid accounts of both successes and setbacks humanize him, making this not just a tale of career achievements but a unique perspective on professional and personal development. Disrupting the Game" remains a must-read for video game enthusiasts and anyone interested in the business of entertainment and innovation. This book will forever be one of my favorites.
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carlos cornejo
5.0 out of 5 stars amazing
Reviewed in the United States on February 26, 2024
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This book is awesome, easy reading and full of truth, I literally devoured it , totally recommend, i got it on kindle but now i want it on my bookshelf
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Wilson
4.0 out of 5 stars Lessons from Reggie
Reviewed in the United States on September 27, 2023
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Reggie gave an in-depth look at the business side of gaming and shared his rich experience in the industry as well as prior industries he worked in this book. Aside from these, he also gave some insights on Japanese culture in doing business and how it differs from some of the approach in the West. It is a rich material filled with a lot of lessons in doing business, achieving success and handling failures in life.

What I liked about this book is that after every story within a chapter, Reggie concludes by highlighting important takeaways. This is very convenient. What I didn't like is that his perspective may sound about sales and marketing at times and can be repetitive. This is why the takeaways are very helpful, i.e., although I hit these speed bumps, the part that answers "so what?" saves it and tells me why that story was important.

I recommend this book to everyone, whether you're curious about Nintendo, seeking inspiration, or just completing your target number of books to read this year. I'm sure you'll find this book insightful and enjoyable.
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Benjamin Yoder
5.0 out of 5 stars Great insight into Nintendo and Basic Leadership Advice
Reviewed in the United States on June 16, 2022
Verified Purchase
A quick note -- I'm a bit biased growing up following the video game industry and the celebrity CEOs at the time. People in the industry, such as Reggie, often were role models of my youth.

Now that that is out of the way, I think this book suits me perfectly. Not only because it offers valuable insight into Nintendo and the decisions that were made but also because I'm at the point in my career where I'm taking leadership roles.

While I don't anticipate a seasoned business leader will get any significant advice from a book like this, I do think it's a great book to set a foundation for new leaders and communicating with their teams. Reggie describes taking balanced approaches, listening to others, and knowing when to take responsibility and rely on others for their expertise. When to be positive to keep high morale, and when to be straightforward to address core issues that can sink a team's morale.

As a long-time observer of Nintendo, Reggie offers insights into the decisions made throughout the years, offering a rare peek behind closed doors at a very closed-off company. While I think some more time could have been spent on the Wii U years and identifying the challenges they faced while "failing forward" into the switch, the DS, Wii, and 3DS eras are discussed in great detail here.

I listened to the audiobook version and found Reggie's delivery excellent. He carries the same energy and delivery he had at Nintendo into this book. His delivery of lines he remembers from Shigeru Miyamoto and the late Satoru Iwata can be stilted. Still, the change in tone is essential in keeping the identities of each conversational participant clear.

While Nintendo fans may not get as many nuggets as they want from the book's first half, new leaders will receive valuable insights throughout. If you're both, this is a perfect read or listen.
2 people found this helpful
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KMK
5.0 out of 5 stars Business, Communication, and Strategy 101 neatly wrapped!
Reviewed in the United States on May 5, 2022
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LOTS of lessons and inspiring stories from well-known Nintendo leader who shares insider-insights into Nintendo through challenges and successes relating to familiar (and less familiar) products including, and not limited to, the Wii and Switch. Lessons in the book also leverage experiences gained working in LOTS of different organizations before -- and, to some extent, after retiring from -- Nintendo of America. It is fun and useful to read about the "dots" that are ultimately connected while working with Nintendo that started decades before joining (and leading) the firm.

This book should be assigned-reading for professional development courses and programs starting at the high-school level. There are reinforcements of basic lessons such as "communicate clearly" but just as many subtle approaches described in the book such as "whose office" should be used for meetings in a situation where person X needs to persuade person Y about a general direction.

The book is written very efficiently, respecting -- and rewarding -- readers' time and attention. Indeed, the size of the print-copy is very convenient -- I carried it around in my hand while finding minutes here and there to complete my first reading. The structure of the book with its focus on "so what" sections will make it easy to return to parts down the road.
5 people found this helpful
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Top reviews from other countries

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Joshua Naprstek
5.0 out of 5 stars Great Book.
Reviewed in Canada on March 22, 2023
Verified Purchase
What I like about the book Disrupting the game is that it talks about the people behind some of Nintendo's games and platforms. I have played on the Nintendo DS, Wii, the Nintendo 3DS and the Nintendo Switch. I have never played on the Nintendo Wii U and don't plan to. It was interesting to read what went on behind the scenes of some of Nintendo's platforms and the ambassador program.
Great book, I am happy with my purchase and had fun reading it.
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Cliente de Amazon
5.0 out of 5 stars Recomendado si eres fan de Nintendo
Reviewed in Mexico on July 12, 2022
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Gran autobiografía de Reggie, quien fue el alma y corazón de Nintendo of America durante las últimas 2 décadas. Es básicamente la biografía de su vida. Los pirmeros capítulos (su época pre Nintendo) son algo lentos y tediosos, pero interesantes.

Una vez que llega a Nintendo, el tono del libro cambia (se nota que los juegos son su pasión), y se vuelve interesantísimo. La época del DS, del Wii y demás son muy interesantes. Recomiendo ampliamente.
5 people found this helpful
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henrik-son
5.0 out of 5 stars Um livro para amantes da indústria de jogos e do universo corporativo
Reviewed in Brazil on May 27, 2022
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Uma autobiografia de um dos maiores expoentes da história da indústria dos Games, com os detalhes que perpassam a origem de um imigrante descentente de haitianos e que superou os diversos obstáculos de vida para suceder muito além do que esperado na sua trajetória de um estudante até um executivo que mudou os rumos da Nintendo of America.

O livro conta a visão pessoal de Reggie com detalhes íntimos de suas experiências de vida mais marcantes, com a passagem de pessoas que transformaram o seu modo de ver o mundo, e o texto é rico em detalhes que sempre trazem algum ensinamento proveninentes com a abordagem de cada capítulo.

A leitura é bastante acessível e recomendável não só pra quem tem interesse em conhecer a trajetória de Reggie Fils-Aimé, mas para quem também se interessa em conhecimentos corporativos, o livro aborda muitas situações do mundo executivo.

Minha recomendação pessoal é de ler acompanhado do audiobook, que é narrado pela voz do próprio Reggie, e a experiência se torna ainda mais imersiva. Leitura aprovada! E fica o meu elogio pelo envio super rápido e bem embalado pela Amazon.
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henrik-son
5.0 out of 5 stars Um livro para amantes da indústria de jogos e do universo corporativo
Reviewed in Brazil on May 27, 2022
Uma autobiografia de um dos maiores expoentes da história da indústria dos Games, com os detalhes que perpassam a origem de um imigrante descentente de haitianos e que superou os diversos obstáculos de vida para suceder muito além do que esperado na sua trajetória de um estudante até um executivo que mudou os rumos da Nintendo of America.

O livro conta a visão pessoal de Reggie com detalhes íntimos de suas experiências de vida mais marcantes, com a passagem de pessoas que transformaram o seu modo de ver o mundo, e o texto é rico em detalhes que sempre trazem algum ensinamento proveninentes com a abordagem de cada capítulo.

A leitura é bastante acessível e recomendável não só pra quem tem interesse em conhecer a trajetória de Reggie Fils-Aimé, mas para quem também se interessa em conhecimentos corporativos, o livro aborda muitas situações do mundo executivo.

Minha recomendação pessoal é de ler acompanhado do audiobook, que é narrado pela voz do próprio Reggie, e a experiência se torna ainda mais imersiva. Leitura aprovada! E fica o meu elogio pelo envio super rápido e bem embalado pela Amazon.
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One person found this helpful
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Tommaso Ferilli
5.0 out of 5 stars Una biografia che apre gli occhi
Reviewed in Italy on June 26, 2022
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Sono a circa metà del libro.
Tralasciando le indubbie problematiche che i prima-lingua italiani potrebbero riscontrare nel leggere il libro (dato che è tutto in lingua inglese), Disrupting the Game è una biografia molto accurata che parla della vita dell'ex direttore commerciale di Nintendo, Reggie Fils-Aimé.
Questo libro, però, non si limita solo a raccontare la sua storia come un resoconto, ma ci mette nei suoi panni per capire le sue scelte e soprattutto i motivi delle scelte fatte, grazie a una serie di piccole appendici chiamate "The So-What", che in italiano sarebbe come a dire "E quindi? Che vuoi dire?".

Queste appendici aprono uno spazio ben chiaro nella mente di Reggie, permettendoci di attingere direttamente dalla saggezza di un uomo d'affari che bene o male ci sa fare, anche sbagliando.
E' un libro a dir poco affascinante, sia per chi aspira a diventare leader nel proprio settore, sia per chi lavora nel commercio, sia per chi, come me, è fan di Nintendo, ma anche di Reggie, e vuole scoprire qualcosina in più su di lui e sulla grande N.
2 people found this helpful
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Picard
5.0 out of 5 stars An easy-to-digest lesson in perseverance and pursuing dreams
Reviewed in the United Kingdom on June 2, 2022
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If you don't know who Reggie Files-Aimé is, then the chances are you're not invested in Nintendo. A character who was known for his bubbly and larger-than-life persona, Reggie almost single-handedly modernised Nintendo's relationships with its global partners - a move that helped to not only reinvent how the company communicated with its fans, but the way in which it developed its products. No small feats.

But don't think this book is simply a pile of tributes to Reggie or stories of his time in the gaming industry. It is actually a selection of lessons in business that span the whole of the mans career, from stints in banking and soft drinks companies, Pizza Hut, Guinness and more.

Indeed, half of this work is dedicated to stories that most won't know of, the rise of a plucky Bronx kid who showed a natural talent for data from an early age and who never gave up.

And it's these experiences that provide the most informative and entertaining moments of the book; not because they are unexpected for man who many only think of as a gamer, but because they highlight the drive, determination and quick learning that made him eventually so successful. Reggie was openly optimistic and fiercely driven to create change - attributes that, incredibly, were both to his advantage and detriment.

Although I've no doubt those in the video gaming community will take interest in this book, it is important to reiterate that this is first and foremost a business-centric read, not a biography or love letter to Nintendo. It is incredibly well paced, easy to read and full of easy-to-digest advice. The man himself comes across as being not only very likeable, but clearly gifted with analytics. It is a fairly brief read at 200 pages, but I enjoyed every story and highly recommend it to those who may be starting their own ventures.
5 people found this helpful
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